Here is a short video explaining the rapid rise of social media in mainstream culture…

There is no doubt that the world is going through some fundamental changes in the way we communicate. The media world as we know it (tv, radio, newspapers) is crumbling. Our attention and time is now going online.

In the near future there will not be just a hand-full of TV networks and subscription services but and endless amount of video content (not to mention audio podcasts and blogs) supplied to us on demand for whatever topic interest us, through our broadband connections.

Who will create this content? Anyone with enough passion an a topic.

In fact, this has already been happening for some time, and the momentum it has gathered is now signalling the start of a Social Media Revolution.

One man at the forefront of the Social Media revolution is Gary Vaynerchuk who grew his family’s New Jersey wine store to a $40 million online retail business after creating Wine Library TV, an online show in which he reviews wine for 30 minutes ever day.

How can a small business benefit from this?

As more and more  people flock to the Internet for information and entertainment, small businesses can benefit from the kind of exposure that only big brands could afford in the past.

TV, radio and print advertising is very expensive and rarely relevant to small business as the audiences are too big. In social media, content specific to your local area, or particular narrow niche, created for a much more targeted and smaller audience  is common place.

Say for example you run a hotel in picturesque rural village. By creating a blog or podcast about the village, talking about the things that make it special, the events that people visit, etc, you are creating a source of information for people looking to find out about the place.  You would be creating the kind of content that search engines love, people would share, and where people would hopefully end up when looking for a nice place to go for a break.

This platform would then serve as an indirect source of new customers for the hotel.

Why Social Media is Important for any business.

Regardless of whether you chose to implement a Social Media into your Marketing as a proactive way of finding new customers, people are using open Internet forums to discuss brands, services and the businesses that they deal with.

That means that any bad experience one of your customers has can be on the web and accessible by anyone considering your service.

No business is perfect and not all customers are easy to please. But unless you are active online, engaging with your customers  and putting out there the kind of content that reflects positively on your business, then you are not in control of your brand.

Need help implementing Social Media in your Marketing? Fill the contact form below…

When it comes to finding local services, google is fast becoming the most convenient and popular resource. But are local businesses making use of the platforms available to them?

local service listing on google search

While I was on holiday recently in Egypt I went on a few organised trips, which I had researched prior to travelling, planning to contact the excursions company once in the resort. With no phone number advertised I thought it would be simple to find their local office, first call – Google.

Unfortunately they did not have their local office listed, which made me think of how many other people travelling to the same result with the same intentions as me had the same problem, and as a result how much business the agency was losing.

And how about people who don’t know of your business yet, but are looking for a local service?

Ranking for a service keyword, especially in a competitive market, can involve some work, but if you have premises in the location where you are offering the service, getting listed on googlemaps is relatively easy and a great way to get in tap in to searches for local services.

local service listing on google search

How can my business benefit from being on Google Maps?

Say you have a café in a small town, like in the example above. Tourists and visitors to the area might want to know in advance where they can go for something to eat and do a search on google, or do a search from their smart phones looking for the nearest place to have a bite…

When looking for a service + a geographical location in a web search, google will often append the googlemaps listing for that service into the search results.

Others might go straight to google maps and search for the nearest cafés on the map.

Either way, what you get is a list of cafés in the area placed on the map so you can see how far you are from them and how to get there, with a phone number and customer reviews!

If your smart phone is GPS enabled, you can even ask it to give you exact directions to take you there.

This is a useful tool for local businesses already, but two things are happening that will make it more and more…

1. More and more people are using google to search for a local service.

2. More and more people are switching to smart-phone devices that are used to get information while on the move.

Fortunately I managed to get my trips organised, but if you have a business offering a local service you should definitely be taking into account that a lot of people will use google to find you.

Here’s where to get started…  http://www.google.com/localbusinesscentre

Need help getting your local business ranking on Google? Fill the contact form below