Online Marketing in Central Scotland
Online Marketing is rapidly becoming the most relevant and effective way for small and medium businesses to reach out to new customers.
Think about it. Ten years ago when you were looking for a someone to fix your washing machine, a local dance class or a new restaurant to go to, you might have done a few different things...
Looked in the yellow pages, responded to an ad in the local paper or a promotional leaflet delivered to you, asked a friend.
What about when you are looking for something today? Wouldn't you look online? You probably use online more and more. So does everyone else!
While we still use off-line resources, the internet is very quickly becoming the preferred source for services and information.
And if you are a small or medium business, that is good news for you, because compared to PR agencies, advertising space and big mail campaigns, internet marketing is cheap!
Search Engine Marketing
Search engines are great for bringing targeted visitors to your website. That is people who have searched specifically for something in your area that you can help them with (a bit like having an ad on the yellow pages but much cheaper and you don't have to have the same ad for a whole year).
Social Media Marketing
Through Social Media it is possible to engage and interact with customers and people who might have an interest in your area of expertise (think of a trade magazine were you have full control over the content and can have a two way conversation with your audience).
Email Marketing
Email is a great way of staying in touch with your customers and communicating news, new products and offers (and a lot cheaper than mail-shots).
Web Analystics
Web Analytics is what will help you make sense of all of it. Unlike with print and traditional marketing, online it is possible to track who is seing your stuff, who is clicking through, what the do when clicking through, who is buying, what is working and what is not!
How can AMG help?
- Search engine optimisation (seo) - We can help you get visitors to your site through search engine's (free) organic search results.
- Pay Per Click (PPC) - Or paid listings for immediate results.
- Social Media Marketing - We can help you formulate a strategy that is right for you and create some content.
- Email Marketing - We can find the best email solution for you and manage your campaigns.
- Web Analytics - We can help you make sense of your web stats.
Want to get started with Online Marketing? Scroll down to our contact form and fill it out, or give us a call!
